Grand Hotel Minerva · Florence, Italy

Save up to 10% at Grand Hotel Minerva, Florence

Up to 10% off at a former palazzo on Florence's Piazza Santa Maria Novella, for stays through March 23, 2027, with daily breakfast and a $100 food and beverage credit when you book through me.

The offer

  • Up to 10% off the hotel's best available rate, in every room category
  • Virtuoso amenities when you book through me, with daily breakfast for two and a $100 food and beverage credit
  • For stays through March 23, 2027

Perks when you book through me

  • An upgrade on arrival, when one is available
  • Daily breakfast for up to two guests per bedroom, in the restaurant or through in-room dining
  • A $100 food and beverage credit to use during your stay
  • Book a Suite or a Unique Room and the credit doubles to $200 (the hotel's amenities for 2026)
  • Early check-in or late check-out, when available
  • A welcome amenity with a personal note

Grand Hotel Minerva stands on Piazza Santa Maria Novella, beside the marble facade of the church that gives the square its name, in the historic center of Florence, a UNESCO World Heritage Site. The building began more than 700 years ago as housing for the church's monks. It took in travelers as an inn from 1848 and became a grand hotel in the 1950s, redesigned by the architects Carlo Scarpa and Edoardo Detti.

Scarpa kept a few of the old rooms as they were, with their frescoes and hand-painted wooden beams. Art runs through the hotel: Scarpa's own design pieces, sculpture by Emilio Greco, work by Carlo Carrà and Renato Guttuso, and Giuseppe Chiari's, which covers the walls of the breakfast room. There are 97 rooms and suites, and dinner is at the hotel's restaurant, La Buona Novella.

For the colder months there's a calidarium, a large hot tub you reserve by the hour for your group alone. The fitness center looks out over the city, and Florence's airport, Peretola, is 3 miles away.

The perks come from Virtuoso, a program whose hotels add them when an advisor in it books the stay. Send me your dates and I'll price them.